Brand building resources for your growing business

There are few things more inviting than the wonderful aroma of fresh baked pies, cakes, and bread. Even though it is not possible to include the actual scent within your visual branding (well, not always!), it is possible to design a bakery logo that entices customers’ sense of taste and smell. A well-designed logo with the right imagery and text…

Owners of successful, established businesses know the significance of branding. Branding is crucial for a successful marketing campaign… especially within the transportation and logistics industry. You want your enterprise to have a comprehensive image so that you can build a strong and loyal customer base.

The retail sector of America is huge. Last year, a million shops raked in trillions of dollars in gross revenue. Obviously, not every business bags an equal share of the retail profits. The ones that do excel (and monopolize the markets), are generally the ones that boast a retail logo design worth remembering.

Wedding Logo Design – Elegance Embodied A logo embodies and reflects all of a company’s philosophies through one symbolic graphic. It represents their brand goals and visions, essentially acting as a reminder of what the company stands for and offers to its clients. A good wedding logo design can do wonders for your company. Why? Because good wedding logos are…

Insurance Logo Design – Perception Matters Nowadays, insurance companies are not simply differentiated by the products they offer. Factors such as perceived stability and credibility come into play as well. To gain a strong foothold in the industry, it is important to highlight the promoting points of your organization and convey them to the target audience. This can be easily…

Tattoo Logo Design – Striking Personality How can you communicate to current and potential clients that your tattoo parlor is one that they can come to for touch-ups and new body art? One way to achieve this is to display a striking tattoo logo design to showcase your business’s personality. But what should you take into consideration when you are…

Spa Logo Design – Professional Marketing To build a powerful and professional marketing image in the boutique spa business, you need an intimate understanding of your clients. This will allow you to create a design that will hold a long-lasting effect on your highly valued customers. If you are a glamour salon, spa, or beauty parlor, you will want to…

Medical Logo Design – Key Elements Each and every medical practice provides exclusive solutions, and is individual in its character. An excellent logo design reflects these traits. Aside from distinguishing your specialty (whether you are a cardiologist, neurosurgeon, or emergency care specialist), your logo design should touch upon key elements of your business identity through shapes and colors. Color Palette…

Security Logo Design – Brand Recognition The logo design for a security company should serve as an attention-getter, while also being sure to effectively evoke a sense of safety and reliability. Regardless if your company deals with financial or household security, the brand identity needs to convey peace of mind and protection throughout each and every point of contact with…

Travel Logo Design – Visual Branding As virtual communities and social media become increasingly popular, we see a rising number of travel firms offering online deals, including flights, vehicle rentals, and accommodation. While a few of these businesses appeal to regular travelers seeking low rates, others attempt to provide specialized travel solutions for those seeking unique experiences abroad. Your travel…