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Brand building resources for your growing business

A Breakdown of Bank Logos

By Logo Design

Banks need to present an image of professionalism, security, and trustworthiness. These qualities are a good fit for all businesses, sure, but it’s imperative that they are prominent in bank logo designs. Bank logos also need to convey a sense of seriousness to let potential banking customers know that their money is safe.

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What is a Brand Identity?

By Branding, Featured

Aesthetic and visual consistency is crucial when it comes to good branding. This keeps your brand recognition high and helps consumers develop a connection with your brand. So, how do you discover your brand identity? You create it. You’ll also want to make sure your logo epitomizes your brand’s identity. A talented logo designer can help capture your brand and build a logo that resonates with your customers.

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What is Brand Architecture?

By Branding, Uncategorized

Companies with disjointed marketing campaigns (and a disconnect with their corporate identity) can lead to a lot of complications. This typically happens when large corporations acquire other companies. The legacy brand fails to smoothly integrate with the new brand and everything becomes visually and editorially confusing. Suddenly, customers experience mixed messaging. This is where brand architecture comes in to save the day.

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Interior Design Logos

By Logo Design

In the competitive world of interior design, one way that design companies stand out is by creating a professional logo. Designers need marketing materials that establish themselves as professional creatives. A logo is one of the first steps to creating a strong, cohesive brand identity and developing unique marketing materials.

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What is Branding?

By Branding

Are you building a new brand or refining your current brand? Once you understand how to work with branding and develop strong branding guidelines for your business, you will be well on your way to success as a company. The branding you create and develop is the summation of all the visual and language elements related to your company.

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Top Ten Tips on Creating a Tagline

By Branding

Taglines are a powerful weapon for businesses to draw in customers and showcase value as a brand. Depending on your industry, business name, niche, specialty, and other factors, it can serve as a laser-focused tool to help connect with your audience. 

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What is a Style Guide?

By Branding

Are you starting a new business or trying to improve your company’s overall branding identity? Style guides are a great way to ensure that your business has a consistent brand identity across all marketing and promotional channels. It is also an excellent way to ensure that your brand is recognized by consumers (as a result of you sticking to your messaging). 

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The Ultimate Guide to Real Estate Branding

By Branding

Every successful real estate branding identity starts with logo design. If you’re interested in learning about building a real estate brand, we welcome you to read on!  We’ll discuss some of the most popular tips and tricks that we’ve learned after working with top real estate agents from across the country. 

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What is a Tagline?

By Logo Design

Have you ever heard the word “tagline” and wondered what it meant? Have other people told you that you should be using a tagline to help promote your business and sell your products or services? Does a tagline really matter? How can it help businesses succeed?

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