Gradients took the design world by storm in the ’90s and have endured as a mainstay in modern design. While not all designs call for them, gradients can breathe life into an otherwise flat logo by injecting color and texture. Read More
Banks need to present an image of professionalism, security, and trustworthiness. These qualities are a good fit for all businesses, sure, but it’s imperative that they are prominent in bank logo designs. Bank logos also need to convey a sense of seriousness to let potential banking customers know that their money is safe.
At the start of any new law firm, you have to decide on a name. This name should convey professionalism, success, and knowledge. It needs to command respect and secure trust. Your name, along with your logo, are the first things a client will see when they come across your website or ads.
In the competitive world of interior design, one way that design companies stand out is by creating a professional logo. Designers need marketing materials that establish themselves as professional creatives. A logo is one of the first steps to creating a strong, cohesive brand identity and developing unique marketing materials.
Have you ever heard the word “tagline” and wondered what it meant? Have other people told you that you should be using a tagline to help promote your business and sell your products or services? Does a tagline really matter? How can it help businesses succeed?
Did you know that science has actually found a connection between color and psychology? Color and psychology are interlinked because colors have an effect on the way people perceive the images that they view. Brands need to pay attention to the types of colors that they use in their color scheme to make sure that those colors line up with the type of reactions they want from consumers.
Logo design is one of the most important facets of a company. The type of logo design that you choose instantly becomes the face of your business. It is your calling card. It represents your products, services, and showcases your brand’s identity.
Gucci is a brand with a history of luxury goods, iconic power, and extravagance. When people think of Gucci, they think of a brand with lasting power that only sells high-quality, expensive, luxurious products. Part of the reason people associate Gucci with luxury is due to its logo design.
A logo is the core of every branding identity. It is extremely important to create a strong mark out of the gates and avoid logo design mistakes (that often prove to be costly down the road). Once a logo is connected to your business it is a fully formed representation of everything that you stand for. Let’s walk through 8 of the more popular errors and discuss how they can be avoided. Read More
Investing in a branding strategy and building a brand is not reserved only for large companies. Small businesses thrive when building a strong identity and can even develop more loyal customers than corporations in the same industry.
Read More
