Did you know that science has actually found a connection between color and psychology? Color and psychology are interlinked because colors have an effect on the way people perceive the images that they view. Brands need to pay attention to the types of colors that they use in their color scheme to make sure that those colors line up with the type of reactions they want from consumers.
Gucci is a brand with a history of luxury goods, iconic power, and extravagance. When people think of Gucci, they think of a brand with lasting power that only sells high-quality, expensive, luxurious products. Part of the reason people associate Gucci with luxury is due to its logo design.
A logo is the core of every branding identity. It is extremely important to create a strong mark out of the gates and avoid logo design mistakes (that often prove to be costly down the road). Once a logo is connected to your business it is a fully formed representation of everything that you stand for. Let’s walk through 8 of the more popular errors and discuss how they can be avoided. Read More
Investing in a branding strategy and building a brand is not reserved only for large companies. Small businesses thrive when building a strong identity and can even develop more loyal customers than corporations in the same industry.
When it comes to design, less is more. In creating a simple logo, you only need to consider what is essential, and ensure that your final design is not cluttered. It is best to apply concepts of minimalism to create a logo design that is eye-catching and unique. After brainstorming your personal branding style, you will be able to determine if a sleek, simple, and streamlined design is best for you. Read More
With the current trend of businesses shifting towards clever logo design (rather than obvious visual representation of their brand), the logo design industry has seen some changes. This new and impressive method of design helps companies separate themselves from the competition, and presents them in a modern and progressive light. Not only are these logos visually appealing, they have an additional dash of intelligence that helps make them distinctive. That said, witty logos are not easy to create, and often require assistance from skilled design professionals. Read More
Branding within the pharmaceutical market is a relatively new concept when it comes to building relationships with clients. For years and years, a pharmaceutical business’ formula was straightforward: create a new essential drug, present it to physicians by means of sales representatives, and watch as the prescriptions are filled. These new products, secured by a decade’s worth of patent protection, were near guaranteed to create massive revenue. Intensive brand tactics were inexistent and often dismissed. Read More