Insurance Logo Design – Perception Matters
Nowadays, insurance companies are not simply differentiated by the products they offer. Factors such as perceived stability and credibility come into play as well. To gain a strong foothold in the industry, it is important to highlight the promoting points of your organization and convey them to the target audience. This can be easily achieved through a strong company logo.
Insurance companies can be categorized by the products they offer. Some might belong to a niche market; others might be recognized for specific products like auto, life, dental or renters’ insurance. Build on your corporation’s specialty by using imagery association to create a unique brand identity and stand out from other competitors.
For bigger insurance firms that specialize in a a wide variety of policies, they have the option of using their logo to focus entirely on their corporate values. Trustworthiness, longevity, affordability, and availability are some common terms associated with the insurance industry. Firms are able to put their message across by using images related to these values.
A company logo serves as a visual representation of what the business represents and the qualities that they strive to uphold. Conventional images incorporated into insurance logo design include:
- Rooftops
- Umbrellas
- Shields
- Flags
- Symbols of stability (E.g.: Statue of Liberty, Eagles, Trees and Mountains)
Strong and Trustworthy Typography
An insurance company’s primary function is to provide protection to their consumers in times of emergency. It is essential that their logo conveys trustworthiness and reliability by utilizing strong and bold typography. A safe choice would be any serif font as it signifies tradition and respect. Sans serif can also be considered as it represents stability and purity.
Collaborate with Logo Coast
Logo Coast is well established and can assist your insurance firm in creating a unique and ideal logo. All you have to do is provide us with some basic information such as your firm’s history and key values that you’d like to represent. Our company will do the rest!
After the initial briefing stage, our team of professional designers will develop a handful of logo designs that suit your needs. If none of the creations are to your liking, additional modifications and adjustments can be made.
Once approved, Logo Coast will produce your chosen logo in a variety of formats. Whether you intend to place the logo on web pages, car wraps, or business cards, you’ll have access to the appropriate format needed. As part of our extended customer service, backup copies of the logo are always archived in our database for emergency purposes.
