Brand building resources for your growing business

Have you ever heard the word “tagline” and wondered what it meant? Have other people told you that you should be using a tagline to help promote your business and sell your products or services? Does a tagline really matter? How can it help businesses succeed?

Did you know that science has actually found a connection between color and psychology? Color and psychology are interlinked because colors have an effect on the way people perceive the images that they view. Brands need to pay attention to the types of colors that they use in their color scheme to make sure that those colors line up with…

Logo design is one of the most important facets of a company. The type of logo design that you choose instantly becomes the face of your business. It is your calling card. It represents your products, services, and showcases your brand’s identity.

Gucci is a brand with a history of luxury goods, iconic power, and extravagance. When people think of Gucci, they think of a brand with lasting power that only sells high-quality, expensive, luxurious products. Part of the reason people associate Gucci with luxury is due to its logo design.

A logo is the core of every branding identity. It is extremely important to create a strong mark out of the gates and avoid logo design mistakes (that often prove to be costly down the road). Once a logo is connected to your business it is a fully formed representation of everything that you stand for. Let’s walk through 8…

Investing in a branding strategy and building a brand is not reserved only for large companies. Small businesses thrive when building a strong identity and can even develop more loyal customers than corporations in the same industry.

Many companies in the business world are not aware of how effective a logo can be when it comes to standing out from the crowd. A superb logo design not only establishes brand recognition, it represents a corporation in a unique and memorable way.

When it comes to design, less is more. In creating a simple logo, you only need to consider what is essential, and ensure that your final design is not cluttered. It is best to apply concepts of minimalism to create a logo design that is eye-catching and unique. After brainstorming your personal branding style, you will be able to determine…

With the current trend of businesses shifting towards clever logo design (rather than obvious visual representation of their brand), the logo design industry has seen some changes. This new and impressive method of design helps companies separate themselves from the competition, and presents them in a modern and progressive light. Not only are these logos visually appealing, they have an…