Picture this: You’re walking down the street, minding your own business, when suddenly you’re stopped dead in your tracks by a building so vibrant and eye-catching that you can’t help but stare in awe. What could possibly make a structure so mesmerizing, you ask? The answer, my friends, lies in the power of color in architecture. In this article, we…
Are you tired of seeing the same old tired logos at your local car wash? Well buckle up, because we’re here to shake up the boring world of car wash branding with a splash of creativity and a whole lot of soap suds! Get ready to dive into tomorrow’s clean logo trends and revolutionize the way you think about getting…
In a world where first impressions are everything and attention spans are shorter than a toddler’s tantrum, your logo has to pop like a can of soda on a hot day. And guess what? The secret weapon in your design arsenal is as simple as a box of crayons: color. Dive into the rainbow of possibilities and discover how harnessing…
Flat design can be beautiful. As an enduring design trend that’s outlasted many fancy alternatives, this is one crucial design style to pay attention to. From logos to entire websites, flat design is not going away anytime soon.
Gradients took the design world by storm in the ’90s and have endured as a mainstay in modern design. While not all designs call for them, gradients can breathe life into an otherwise flat logo by injecting color and texture.
Aesthetic and visual consistency is crucial when it comes to good branding. This keeps your brand recognition high and helps consumers develop a connection with your brand. So, how do you discover your brand identity? You create it. You’ll also want to make sure your logo epitomizes your brand’s identity. A talented logo designer can help capture your brand and…
Companies with disjointed marketing campaigns (and a disconnect with their corporate identity) can lead to a lot of complications. This typically happens when large corporations acquire other companies. The legacy brand fails to smoothly integrate with the new brand and everything becomes visually and editorially confusing. Suddenly, customers experience mixed messaging. This is where brand architecture comes in to save…
At the start of any new law firm, you have to decide on a name. This name should convey professionalism, success, and knowledge. It needs to command respect and secure trust. Your name, along with your logo, are the first things a client will see when they come across your website or ads.
Are you building a new brand or refining your current brand? Once you understand how to work with branding and develop strong branding guidelines for your business, you will be well on your way to success as a company. The branding you create and develop is the summation of all the visual and language elements related to your company.
Taglines are a powerful weapon for businesses to draw in customers and showcase value as a brand. Depending on your industry, business name, niche, specialty, and other factors, it can serve as a laser-focused tool to help connect with your audience.
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