Branding

Companies with disjointed marketing campaigns (and a disconnect with their corporate identity) can lead to a lot of complications. This typically happens when large corporations acquire other companies. The legacy brand fails to smoothly integrate with the new brand and everything becomes visually and editorially confusing. Suddenly, customers experience mixed messaging. This is where brand architecture comes in to save…

Are you building a new brand or refining your current brand? Once you understand how to work with branding and develop strong branding guidelines for your business, you will be well on your way to success as a company. The branding you create and develop is the summation of all the visual and language elements related to your company.

Taglines are a powerful weapon for businesses to draw in customers and showcase value as a brand. Depending on your industry, business name, niche, specialty, and other factors, it can serve as a laser-focused tool to help connect with your audience.  

Are you starting a new business or trying to improve your company’s overall branding identity? Style guides are a great way to ensure that your business has a consistent brand identity across all marketing and promotional channels. It is also an excellent way to ensure that your brand is recognized by consumers (as a result of you sticking to your…

Every successful real estate branding identity starts with logo design. If you’re interested in learning about building a real estate brand, we welcome you to read on!  We’ll discuss some of the most popular tips and tricks that we’ve learned after working with top real estate agents from across the country.