Wellness Logo Design – Boosting Business
The health and wellness industry has become extremely competitive. Day spas, retreats, hotels, and fitness centers are all battling to attract clients who want to boost their minds and bodies through innovative methods of relaxation.
The industry’s competitive nature makes wellness logo design incredibly important. Organizations require well-designed logos that evoke optimistic feelings all while motivating them to take part in healthy activities. Color palette, typography, and imagery selection are key in order to remind people that taking care of their bodies is worth the investment.
Color in Health and Wellness Logos
Most health and wellness logos strive to emphasize relaxation or energy. Organizations that concentrate on meditation and massage commonly go for colors that create restful feelings. Those who wish to evoke power / strength through exercise, tend to use colors that stimulate the eyes and highlight optimal physique.
Green has a restful appearance that suits the brand identities of organizations that specialize in meditation, yoga, and massage. The color green sits safely in the middle of the color spectrum. This balance makes it a great choice when designing logos for day spas, hotels, and wellness retreats. Conversely, vibrant colors such as orange and yellow are a great way to infuse energy into a design.
Typography in Wellness Logo Design
A vast percentage of the top wellness organizations use logos that have round, fluid typography. Curvy lines make people think of flexibility. The letters often have a zen-like quality that reminds potential customers of meditation and relaxation. Additionally, it reminds them of the idealistic flexibility that yoga practitioners achieve.
Bulky, boxy letters simply do not communicate the message desired by a wellness hotel or wellness center. Serif typography, as an illustration, appears heavy as well. The wider strokes tend to make people think of obesity, which has turned into the cultural opposite of wellness.
Imagery in Health and Wellness Logos
Considering that day spa logos strive to evoke organic health and beauty, they frequently include pictures of trees, lotuses, and other plants. Other popular graphics employed in logo design for wellness centers consist of:
- Fluid outlines of the human physique that reminds people of strength and flexibility
- The sun, which evokes feelings of vigor and health
- Circles that remind people of flexibility and give a sense of being “complete”
Creating a Wellness Logo with Logo Coast
Logo Coast offers services that can enable wellness organizations to effectively communicate with their target audiences. Clients start by answering questions that provide insight about their business as well as personal preferences of the owner. From there, we will work with you throughout the design process, also allowing for a few rounds of revisions (depending on package selected). Once complete, you’ll have a brand-able logo design that will help with customer acquisition and the continued growth of your company.
