Owners of successful, established businesses know the significance of branding. Branding is crucial for a successful marketing campaign… especially within the transportation and logistics industry. You want your enterprise to have a comprehensive image so that you can build a strong and loyal customer base.
Having an excellent, eye-catching transport logo design (that people will remember) allows people to more easily associate with your business. If you are a transportation or logistics company, glance through the five pointers listed below.
- Send a Message – A logo is more than just a basic shape with your company’s name under it. It must convey a message to consumers. Take some time to really think about what you want your customers to FEEL when then see your design.
- Industry Trends – If you find yourself stuck when coming up with ideas for your logo, look around within your sector of business for inspiration and guidance. Research helps you determine what logos are most effective and how they are catalysts for positive results. As tempting as it may seem, resist the urge to imitate. You do not want your logo to remind individuals about your competitors.
- Color Combinations – Colors play a compelling role in attracting people. The colors used in your logo help to convey your company’s personality, energy, and message. Extensive studies pertaining to the psychology of colors show how specific colors influence considerations, feelings, and even emotional connections. For transportation businesses, popular logo colors include blue, red, grey, and green hues. Having said that, this isn’t a rule, only a trend. Explore and experiment with colors. See what bests represent your company, as well as you.
- Typography Matters – Unless you’re absolutely set on a particular niche, an effective strategy for most transport companies is to pick a contemporary font and then adapt it to meet your needs. Discuss with your logo designer the particulars you like about a font and communicate what you are looking for in the typography. This will help your designer understand what you want and where to begin.
- Logo Scalability – Your company’s logo is likely to be used on everything from t-shirts to billboards to trucks. Therefore, it needs to look great irrespective of the size requirements.
Hire a Professional
If you’re new to the business, chances are you might not know what you want your logo to express or whether it’s something you will use long-term. Businesses do evolve over time, but it is important that your logo always represent your core message and values. If you are in doubt about an element in your logo, it’s best to exclude it. Quite often logos get simplified over time anyways as corporations discover the “secret” that less is more. Accounting for scalability when you first get a logo designed will save you valuable time, energy, and money down the road.
Having a group of experts behind you, to assist you, and help you make the right decisions is crucial. Professional logo designers are experienced, talented artists who know what works within every sector. Here at Logo Coast, we strive to deliver a one of a kind product that is sure to help your business succeed. Contact today!
