The Importance of a Sports Logo Design
The essence of a sports logo design goes beyond simply differentiating teams or athletic firms by their unique design and colors. Every unique and intriguing logo design boasts the foundation, ideals, and history of the sports organization. This is why professional athletics wear their logo with immense pride.
In recent years, sports establishments have also started marketing their logo as a brand that distinguishes themselves from their competitors. Given that a logo can widely be used to represent a sports team, athletic equipment, apparel enterprise, or even a sporting event, it is necessary to place extra emphasis on the creation of a logo.
Sports Logo Design Practices
Before a sports logo design is forged from scratch, a number of factors have to be taken into account as they form the groundwork that shapes the design of a logo. The brand should clearly define its field of expertise and the values that it stands for, but at the same time incorporate its history. In order to package these characteristics into the emblem, resources such as fonts, colors, and images have to be selected carefully.
While every brand strives to infuse distinct traits into their insignia, a universal theme is evident across the majority of the sporting brands:
- Strength – Bold, powerful fonts and colors communicate a sense of vitality within the logo, supplying a source of vigor to the athletes and fans.
- Energy – Numerous logo designs have relied on movement to relay the concept of energy. Arrows and animals are the tried and tested subjects that successfully illustrate power, stamina, and intensity. Many sports clubs have animals on their logos while the Nike swoosh is another popular example.
- Passion – In almost every interview athletes will declare their love and passion for the game. It is essential to integrate this passion into the logo so that fans are able to relate with their idols. Vibrant colors and vivid imagery infuse this spirit within the logo, as exemplified by the Manchester United football club’s logo. It is no coincidence that they boast one of the most passionate fan bases in the world.
Types of Logos
After laying down the foundation for the logo, it is time to make the words come to life. By applying intricately designed graphics and texts (or a combination of both), the designer is well prepared to produce an eye-catching design. Primarily, there are three broad categories that logos are classified into:
- Typography logos – Focused centrally around the brand name or slogan, a typography logo professionally utilizes the font, spacing, style, and letter placements to create a memorable logo.
- Illustrative logos – This category of emblems is popular among sports brands. By modifying popular and well known images, designers are able to create distinct illustrations to represent a business. Sports organizations are known to adopt their mascots into their logos while a tennis equipment manufacturer would be wise to include pictures of a tennis racket or tennis ball.
- Abstract graphic logos – Although this concept is similar to illustrative logos, the images used are not as literal. They project a sophisticated composition symbolizing their origin.
Hire a Professional
As proven above, the art of designing a logo is not an easy feat. Perfecting this skill demands a thorough understanding of design ideas and concepts. If you’re feeling overwhelmed, Logo Coast would be happy to help. Our qualified and experienced designers are always on hand to assist with the creation of a unique logo that will be sure to help your business stand apart from the competition.
