We come into contact with product logo design on the regular, as the average individual sees hundreds of logos within a day. Some of them are not familiar to you, and are unlikely to become familiar because they lack either the qualities of an efficient logo or a huge (and expensive) advertising and marketing campaign. On the other hand, other designs you WILL be able to recognize, and will naturally feel as if they belong to a well established business.
With the importance of color, imagery, and typography, there is a lot to think about when designing a logo for your brand. Building a memorable logo is possible when you fully grasp how these elements function together as a part of a cohesive design.
Why Are Logos Important?
Logos are the face of a brand and can attract new customers to an unknown product. A logo can also be what helps an everyday product undergo a transformation and become instantly recognizable. However, logos do more than make goods recognizable… they send messages about a brand.
Why Do Logos Fail?
By understanding what contributes to a poor logo design, you can ensure that you do not make the same blunders when designing your own logo. Listed here are some fundamental factors to avoid when creating a logo.
- Too Many Components – A good logo should not overwhelm the viewer. Never cram in lots of colors, text, or images into a logo (which is a surefire way to create a quick mess of a design). Simplicity is much more desirable because it is easier to understand.
- Unrelated Imagery – The logo should not misrepresent the product. This is pretty straightforward, but sometimes companies try to do too much with their design and end up coming across as either too abstract or extremely disjointed.
- Too Trendy and Transient – A good logo will not need frequent adjustments. That’s not to say that designers should not adjust a logo for seasonal purposes or update it if required, but the standard elements in the design need to be able to stand the test of time.
What are the Elements of an Efficient Logo?
Picture this: You are in a grocery store and are looking for a bottle of wine. You recognize the logo of your favorite Cabernet and grab a bottle of it. The first time you tried that particular brand, did the logo influence your decision? In order to be effective, a product logo design should successfully achieve the following:
- Use Color Effectively – Each color influences people in different ways.
- Stand Out – Some products in certain markets have eerily similar logos… this can be difficult for the consumer to distinguish between, and can hurt a business.
- Be Timeless – A superb logo really should stand the test of time. Minimalism is a solid way to create a memorable mark.
- Be Versatile – A good logo remains recognizable even when minor changes are made to account for unique styles of printing or digital display.
Even the top products need help to stand out in a sea of competitors. A well-designed logo can make all the difference. Contact the professionals at Logo Coast, and we would love to help make your vision a reality.
