Companies with disjointed marketing campaigns (and a disconnect with their corporate identity) can lead to a lot of complications. This typically happens when large corporations acquire other companies. The legacy brand fails to smoothly integrate with the new brand and everything becomes visually and editorially confusing. Suddenly, customers experience mixed messaging. This is where brand architecture comes in to save…
At the start of any new law firm, you have to decide on a name. This name should convey professionalism, success, and knowledge. It needs to command respect and secure trust. Your name, along with your logo, are the first things a client will see when they come across your website or ads.
In the competitive world of interior design, one way that design companies stand out is by creating a professional logo. Designers need marketing materials that establish themselves as professional creatives. A logo is one of the first steps to creating a strong, cohesive brand identity and developing unique marketing materials.
Are you building a new brand or refining your current brand? Once you understand how to work with branding and develop strong branding guidelines for your business, you will be well on your way to success as a company. The branding you create and develop is the summation of all the visual and language elements related to your company.
Taglines are a powerful weapon for businesses to draw in customers and showcase value as a brand. Depending on your industry, business name, niche, specialty, and other factors, it can serve as a laser-focused tool to help connect with your audience.
Are you starting a new business or trying to improve your company’s overall branding identity? Style guides are a great way to ensure that your business has a consistent brand identity across all marketing and promotional channels. It is also an excellent way to ensure that your brand is recognized by consumers (as a result of you sticking to your…
Every successful real estate branding identity starts with logo design. If you’re interested in learning about building a real estate brand, we welcome you to read on! We’ll discuss some of the most popular tips and tricks that we’ve learned after working with top real estate agents from across the country.
Have you ever heard the word “tagline” and wondered what it meant? Have other people told you that you should be using a tagline to help promote your business and sell your products or services? Does a tagline really matter? How can it help businesses succeed?
Did you know that science has actually found a connection between color and psychology? Color and psychology are interlinked because colors have an effect on the way people perceive the images that they view. Brands need to pay attention to the types of colors that they use in their color scheme to make sure that those colors line up with…
Logo design is one of the most important facets of a company. The type of logo design that you choose instantly becomes the face of your business. It is your calling card. It represents your products, services, and showcases your brand’s identity.
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