The Art of Music Logo Design
Music is an expression of emotion that caters to people of all ages. With polarizing options such as classical and heavy metal, anyone is able to find interest in one of the many available genres. Coinciding with the rise of social media, amateur artists are being discovered by the minute, joining the pool of worldwide talent.
Important as it is to be able to perform well and create sweet sounds, artists now have the added responsibility of establishing their own brand. An efficient music logo design should paint a picture, aiming to bridge the gap between the fans and the artist.
Developing a brand identity might not appeal to the conventional artist, but in the modern music industry fans are craving for an all-encompassing experience. With melodies and designs packaged together, it transforms music into a multi-sensory experience. Similarly, music videos branded with an artist’s logo connect with audiences on a deeper emotional level.
Successful Music Logo Design
The first step towards crafting a music logo is to decide the feeling / emotion that needs to be conveyed to the public. As different genres cater to different tastes, this overall theme is usually easily identified. While pop culture fans might be attracted to bright colors and extravagant designs, classical audiences usually prefer more traditional themes. On the other end of the spectrum, dark colors would appeal to die hard fanatics of heavy metal or rock and roll.
A quick search on the internet shows that many music logos revolve around a black and white color palette. Based on psychological research, this color arrangement is often associated with music due to the color of piano keys and sheet music. Recently however, there has been a steady rise in unorthodox colors being linked to the music industry. For example, iTunes applied a blue color palette to exude the calming hue that accompanies a listener when they unwind with music. Conversely, iHeartRadio has opted for a bright red logo, radiating feelings of strength and vitality to its audiences.
Music Logo Design Imagery
Many music companies utilize musical items such as staffs, notes, clefs, records, and instruments. While there is certainly nothing wrong with going with any of these common icons, it is crucial to find a unique way to customize the design to ensure the logo is not lost among the sea of competitors.
Why Logo Coast?
With any logo design, your customers need to be able to distinguish who you are and what your business stands for. A logo needs to present the brand successfully and clearly.
At Logo Coast our font selection is always focused on legibility, and our images will communicate your ideas succinctly. We brainstorm concepts and develop logos that are a perfect fit for any brand. We familiarize ourselves with the band, style, music, and audience. Trendy, contemporary, modern, off-beat… our logo designs will reflect your niche and captivate your audience.
If you’re in the music industry, Logo Coast is here to help ensure that your album looks as good as it sounds. Our experts know the design techniques that make the media and entertainment world tick. We are a professional logo design company and we continuously strive to deliver only the best logos at an affordable price. Call or email us today to get started!
