There are numerous obstacles that designers must overcome when creating logos. An effective legal logo design needs to set an image that elicits faith and confidence. This will put clients at ease, alleviate typical misconceptions held by the legal profession, and help set a law firm apart from its competitors.
Hundreds and thousands of existing logos are comprised of text without any imagery. They may implement typical (boring) fonts and use outdated (amateurish) design techniques. This is a blunder seeing as clients within the industry are less likely to seek legal advice regularly, and only do so when completely necessary. Rather than relying on word-of-mouth critiques or in-depth research, prospective clients will frequently seek assistance from the first legal firm that comes to mind. A memorable legal logo design will successfully ensure that your business is at the top of the (recollection) list when a potential client is in need. Furthermore, it will help dispel the myth that law firms are rigid, dry, or lifeless.
Logo Imagery
Images of gavels and scales are common in legal designs. Though these images can make a logo appear somewhat uninspired and clichéd, they should not be dismissed. Any imagery can be spun into a unique and customized icon when created by a talented design staff. Iconic images also enable clients to quickly recognize and identify your law firm. This is often imperative for practices whose names do not contain industry buzzwords such as “law”, “legal”, or “attorneys”.
The Correct Colors
Studies indicate that individuals make final judgment on any merchandise, person, or situation within 90 seconds of their initial encounter. Within the world of graphic design, it is estimated that a large percentage of that verdict is based on color alone. Therefore, the significance of color in your logo cannot be overlooked. Each and every color imbues a unique range of expressions, and it is important to understand the best color scheme for your practice to employ.
Neutral colors such as brown and black reinforce skill and sophistication. These colors do not possess powerful emotional associations, and are suitable for firms that wish to present a robust and no-nonsense workforce.
Deep shades of red, green, and blue are gaining recognition among firms that aim to include color within their logo designs, but do not want to undermine their formal image. Red offers a youthful, bold image, and green is a calming color that expresses peace and growth. Green makes a perfect accompaniment for firms that specialize in environmental law. Blue has a strong reputation of conveying values in reliability, determination, and power. It is great for firms that wish to express their trustworthiness, alongside their capacity to guide their clientele through the complex nature of the legal system.
Make it Versatile
Your finalized logo design may look wonderful as a standalone image on your website, but it is vital to consider a variety of scenarios. The ideal logo will look fantastic, regardless of its application. Whether it is scaled down for a business card, or scaled up for a billboard, it must be adaptable in size. Additionally, your logo should be effective in both grayscale and color documents, where it may be used in business brochures, newsletters, or print advertising. Minimalistic logos are often the most favored, as they appear clean, and stand out when put against the competition. A versatile logo will perform well under any circumstance. Not only will it guarantee effective visual branding, it will ensure engagement and perform well in a highly competitive industry.
