Entertainment Logo Design – Effective & Efficient
Top entertainment logo design creates an impact. Though there is no quick and easy formula to develop an effective design, when the right balance of visual imagery, color, and typography is created, the outcome can be superb.
Choosing the Right Shape
Logos tend to incorporate essential shapes, which have the capacity to convey various messages about your brand. The right shape for your company will depend on what you would like to express through your visual branding.
Circles are friendly and inclusive. Their lack of sharp corners and edges allows them to feel approachable. The shape itself might remind people of our home planet Earth, or even a warm hug. With such optimistic connotations, alongside their capacity to elicit a sense of community, circles are a popular shape amongst logos in the entertainment industry.
Entertainment brands generally work with the pleasant undertones of circles. However, some may oppose this norm, and instead implement mighty, rigid shapes such as squares and triangles. Squares convey a classic, no-nonsense image that is suited for several classic brands. And triangular shapes are typically associated with mountains and pyramids, or other monolithic symbols of strength and power.
Importance of Color
Colors express significant but subtle messages that ought to be considered when developing a logo. Viewers will react subconsciously to various colors used within a design, and these reactions will determine whether an entertainment firm has a logo that presents them in the right light.
Gold is among the most common colors applied within the entertainment industry. The color of this precious metal is closely connected with prestige, value, and integrity. These are a few universally prized qualities that any enterprise would happily be associated with.
Specialized brands generally select colors that reflect their target audience or area of expertise. For example, red has the capacity to stimulate appetite and create excitement, and is applied around logos for an array of food-oriented television applications. In addition, orange expresses innocence and youthful energy, which makes it a widespread color across branding that is targeted towards children.
Appropriate Typography
Whether you select a serif or sans serif font for your logo, you need it to be bold. Name and brand recognition builds credibility amongst viewers, and is imperative for any enterprise. Simple typefaces will ensure that your name is clear and memorable. Bold lettering will also build your reputation as a well-established business, which is a highly desired attribute in the entertainment industry.
The decision to select a serif or sans serif font will largely depend on the image you wish to convey. Serif typefaces are classical, and will express heritage, stability, and experience. Employing a serif font suggests that you are committed to ongoing excellence, and possess skills that are proved to succeed.
On the other hand, for a business to be considered novel and revolutionary, sans-serif fonts should be considered. These contain a more minimalistic appearance that embodies bolder, more modern approaches within the industry. Sans-serif typefaces are excellent for corporations that wish to be seen as youthful and avant-garde.
With our committed team of professionals, Logo Coast will assign you a team of designers with specialized knowledge in logo production to help you develop thrilling and memorable visual branding of the utmost excellence.
