Effective arts and crafts supply companies need to stand out and appear unique from other retailers. A great way to create a profitable logo design would be to study logos used by some of the biggest arts and crafts companies. Below are a few tips on how these organizations use color, typography, and taglines to precisely brand themselves. Observing these will provide you with a solid background in outstanding craft logo design, and offer you the chance to create a striking logo for your business.
Once you break a logo down to individual design elements, it becomes easier to discover how these components work together to present a comprehensive brand personality. Read on to learn more about how influential arts and crafts stores approach marketing. You may find that there are various approaches to marketing, that there is certainly not just one solution to a craft logo design, and that there are many inventive methods to elicit a collection of feelings.
Colors Influence Results
Color psychology provides logo designers an effective method to communicate the heart and character of a company. Often, people express certain reactions or feelings when they see specific colors. When you understand the power of color psychology, and the visual influence it plays in design, a vast number of logo design possibilities become available.
In line with color psychology, white is a shade of positivity. As a result, craft stores can incorporate it in their logos with confidence. White is clean, sophisticated, clear, and efficient. Similarly, black is noticeably glamorous and secure. Customers want to express these excellent qualities within their business.
Taglines Summarize the Mission
Taglines are quick phrases or slogans that businesses use to communicate what they provide their customers. They normally appear in logos to emphasize core values and services.
For example, Michaels features a well-made tagline that any arts and crafts business should pay close attention to. The Michaels logo contains a tagline that says “Where Creativity Takes Place”. This shows that Michaels desires to attract customers who approach arts and crafts with a creative approach. If they ever need supplies for future projects, customers immediately know that they can turn to Michaels for a collection of materials for all their creative ideas. This tagline complements the typography and color perfectly. Working together, these two components show that Michaels is a fun company that aims to promote craft and enable inventive minds.
Small elements in logo design can have a significant influence on your branding, so it is crucial to closely consider harmonious design in order to effectively communicate your business personality.
Logo Coast understands how each individual design component can influence how customers view your store. Our talented staff will ask you to complete a questionnaire to learn more about you. They will ask about your services, and what you would like to express through your logo. When our professional designers have a clear idea of your requirements, they will create a collection of unique logos to cater to your needs.
