Corporate Logo Design – Create Connections
The corporate world is typically criticized for being faceless. However, organizations can counter this notion with the right corporate logo design. An outstanding logo acts as the face of a business by visually delivering details that enables consumers to connect with your brand. The world’s top logos can retain existing customers, as well as attract the next generation. Read on to find out about the components of your logo that can capture the interest of existing and potential supporters.
Why Have a Corporate Logo?
Logos help consumers to easily identify your business. They can appear in advertisements, websites, business cards, storefronts, packaging, as well as formal correspondence. The more they see your logo, the more consumers will become familiar with it. This will enable them to effortlessly recall your company and its services when they’re in need of solutions.
An exceptional logo also serves as the centerpiece of any marketing campaign. The color, font, and imagery (alongside many other components), should be incorporated in all business materials. These include flyers, websites, email signatures, and merchandise. This sort of consistency and recurring exposure will enable your business to develop and hone a unique corporate identity.
Principles of Great Logo Design
A logo does not necessarily need to explicitly convey what a company does. In fact, 94% of the world’s leading logos are relatively abstract. However, a logo must still remain relevant to its target demographic. For example, a toy store franchise may implement bright colors and bold fonts to capture the imagination of its young audience. However, this strategy would not be suitable for a law firm or national bank.
The Value of Color
It is no accident that certain colors are abundant in certain corporate industries. Cool hues are routinely noticed in business industries, including technology, finance, and the legal sector. In contrast, warm colors are commonly applied to more casual corporations, such as fast food chains, entertainment providers, and beauty salons.
The psychology of color reveals how large corporate players select specific colors to create noticeable and memorable logo designs. Blue implies trust and strength, so it is unsurprising to see that it has been implemented within a third of the world’s top 50 brand logos. These include Facebook, Intel, and American Express. Red is an energetic color, which is said to increase appetite and cravings. Therefore, it is no accident that it is dominantly featured in the logos of major food chains such as McDonald’s, Kellogg’s, and Heinz.
The shade and vividness of the colors you choose can also affect the feelings you evoke. Hot pink is a lively and vigorous color used by brands such as Barbie and T-Mobile (learn more here). On the other hand, when toned down, pink may be gentle and sentimental, as demonstrated by the Pink Ribbon campaign for breast cancer awareness.
While colors are capable of making robust statements, when it comes to corporate logos, less is more. Only a handful of firms have successfully implemented an array of colors within a boldly designed brand image. In actuality, less than 5% of the world’s 50 most thriving organizations display logos that contain more than two colors.
Contact Today
Contact Logo Coast today to hire a highly dedicated team of professional designers. You will receive customer service of the utmost integrity and immediately start working towards reaching the best corporate logo design possible. If you’re looking for an affordable way to help your business boom, this is it!
