A logo is a vital representation of a business and the values it stands for. Logos are commonly utilized for advertising and marketing campaigns as it helps to build a brand identity and establish connections with consumers. One of the oldest forms of logos is the Coat of Arms. Traditionally the Coat of Arms is awarded to distinguished individuals of high status. Some companies have since adopted various versions of the Coat of Arms to highlight its regal status and rich history.
Psychology of Color
Color selection for a Coat of Arms logo design is an important consideration. Psychological researches have proven that different colors are associated with different feelings and thoughts.
- Red – A bold and strong color that is able to grab an onlooker’s attention. It would be a good choice to use red in your logo as it is commonly associated with energy and strength. That said, it can also be associated with war and danger, so proper implementation is important.
- Blue – For a soothing impact, blue is the definite choice. Regarded as the world’s favorite color, it helps to calm feelings and focus concentration.
- Yellow – Stimulates emotions and is the strongest psychological color. It provides the individual with a sense of self-assurance and optimism.
- Green – Green is the easiest color to recognize as the eye doesn’t have to adjust to register it. This color evokes feelings of nature and balance, which would be a good choice if your company is somehow related to the environmental industry.
Psychology of Typography
The style of typography used in logos can significantly alter the impressions it has on the consumer. Hence, it is fundamental to pick the appropriate font that will communicate the right message to the market.
There are 5 category of fonts – Serif, Sans Serif, Script, Contemporary, and Display. Usage of each font group depends on the message that the logo wishes to translate to its target consumer. Incorrect application of font leads to confusion and might hinder the progress of a brand.
Psychology of Branding
The combination of color, typography, and design contributes to the psychology of your brand. The right blend of these factors ensures that your logo stands out among other competitors. As we are exposed to roughly 3,000 to 10,000 brands each day, it is not an easy feat to distinguish your brand.
Other than these 3 factors, the demographic of your target audience should be taken into account as well. Customize your logo according to their needs, desire, background, and taste in order to attract their attention.
How Logo Coast Succeeds
The logo creation process is a daunting task. It requires patience, practice, and more importantly, expertise. At Logo Coast, we are equipped with a skilled design team that caters to your specific requirements. Trust Logo Coast to create a groundbreaking coat of arms logo design that will suit your needs and help create a successful brand identity for years to come.
