For those in the catering business, logos are usually the last thing on your mind when food, event management, and various other activities sit higher on your list of priorities. But it is crucial to remember that the first step to attracting customers is through marketing your company’s brand and location. Paired with appropriate design elements, your catering company can truly stand out from the competition. Thus, the very first step to ensuring success starts with eye-catching and immaculately designed visual branding.
So, how does one go about creating a striking logo for the catering business? The designs not only need to attract customers, they also need to be memorable and easily recognized.
1. Make Use of Color Psychology
Color psychology is very exciting, and catering businesses are encouraged to apply this theory to their logo designs. Due to its hunger-inducing appeal, there is strong evidence that applying red to your design is truly effective. Similarly, orange and rich greens are very successful in accentuating hunger, while using red as a supplementary color indicates top quality. On the other hand, purple and shades of blue are known to suppress hunger, and should likely be avoided in the food industries.
2. Keeping it Simple
Cluttering your catering logo design with a slew of colors is not a recommended approach. Simple color themes leave an outstanding impression, and allow your logo to clearly communicate with your customers. An over-abundance of color, especially bright colors, will confuse customers and fail to register any lasting meaning. Neutral colors, or the colors mentioned above, are the perfect accompaniment for your logo design, and ensure that it is easy to understand.
Take a look at some popular catering business logos to gain a better understanding of effective minimalistic designs, while gaining a clear idea of typically successful color themes.
3. Professionalism in Catering
At the end of the day, caters are of the utmost importance at any big event. Catering is a fast-paced business that requires customer satisfaction, good management, stringent organization, and more. Thus, it is crucial that all companies reflect professionalism, including high-quality visual branding designed with an ideal combination of colors, graphics, and text.
4. Show Your Unique Assets
Each and every caterer provides solutions and services. However, you may specialize in weddings, gourmet dining, or even barbecues. Be sure your catering logo design makes this clear, and highlight your specialty. For instance, an attractive wedding cake would be an appropriate graphic for caterers who are recognized for their pastries. Similarly, if your focus is on organic foods, why not consider symbols of raw ingredients such as barley stalks, plants, or vegetables with shades of green.
5. Complementary Graphics
The symbols and imagery used in catering styles will need to complement your area of expertise while reflecting your brand’s personality. Typically, companies within the industry use images that match their business name. For example, a Texas-based catering business uses a clever combination of the flag and the state in its logo. The business Artistic Catering includes creatively arranged cutlery in its design, and Red Apron Catering has an iconic red apron as an aspect of its branding identity.
6. Powerful Taglines
Most corporations make use of an effective tagline. To help you stand out from the competition, it is important that your tagline highlights the most beneficial services or products you have to offer. Some examples of catchy taglines used within catering logo design include “Healthy Food Catering”, “Fresh and Wholesome Gourmet Food”, and “Food-Fun-Spirits”, just to name a few.
Trust a Professional Team
Designing and creating unique identities for caterers is truly an art. Logo Coast provides design solutions that speak directly to your target audience, and help define your visual branding.
We ask our clients to complete a detailed questionnaire in order to gauge your direction and goals. Our team of professional designers, who each create drafts for your consideration, reviews these details. You will be closely involved in the entire process, and guided through discussions related to color, graphics, typography, and taglines. This provides you the opportunity to choose from a variety of unique designs tailored just for you. Contact us today to receive the best visual branding for attracting more customers within a highly competitive industry!
