In a world where first impressions are everything and attention spans are shorter than a toddler’s tantrum, your logo has to pop like a can of soda on a hot day. And guess what? The secret weapon in your design arsenal is as simple as a box of crayons: color. Dive into the rainbow of possibilities and discover how harnessing…
Flat design can be beautiful. As an enduring design trend that’s outlasted many fancy alternatives, this is one crucial design style to pay attention to. From logos to entire websites, flat design is not going away anytime soon.
Gradients took the design world by storm in the ’90s and have endured as a mainstay in modern design. While not all designs call for them, gradients can breathe life into an otherwise flat logo by injecting color and texture.
Aesthetic and visual consistency is crucial when it comes to good branding. This keeps your brand recognition high and helps consumers develop a connection with your brand. So, how do you discover your brand identity? You create it. You’ll also want to make sure your logo epitomizes your brand’s identity. A talented logo designer can help capture your brand and…
Companies with disjointed marketing campaigns (and a disconnect with their corporate identity) can lead to a lot of complications. This typically happens when large corporations acquire other companies. The legacy brand fails to smoothly integrate with the new brand and everything becomes visually and editorially confusing. Suddenly, customers experience mixed messaging. This is where brand architecture comes in to save…
At the start of any new law firm, you have to decide on a name. This name should convey professionalism, success, and knowledge. It needs to command respect and secure trust. Your name, along with your logo, are the first things a client will see when they come across your website or ads.
Are you building a new brand or refining your current brand? Once you understand how to work with branding and develop strong branding guidelines for your business, you will be well on your way to success as a company. The branding you create and develop is the summation of all the visual and language elements related to your company.
Taglines are a powerful weapon for businesses to draw in customers and showcase value as a brand. Depending on your industry, business name, niche, specialty, and other factors, it can serve as a laser-focused tool to help connect with your audience.
Are you starting a new business or trying to improve your company’s overall branding identity? Style guides are a great way to ensure that your business has a consistent brand identity across all marketing and promotional channels. It is also an excellent way to ensure that your brand is recognized by consumers (as a result of you sticking to your…
Every successful real estate branding identity starts with logo design. If you’re interested in learning about building a real estate brand, we welcome you to read on! We’ll discuss some of the most popular tips and tricks that we’ve learned after working with top real estate agents from across the country.
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