Three-dimensional logo designs have the distinct advantage of being able to breath new life into any subject matter. This innovative style of design is ripe with possibilities. A well designed 3D logo can not only boast a sense of classic appeal, but can also stand the test of time. Here are three key aspects to bear in mind when you’re designing a logo for your company.
1) Imagery
3D logo design gives you the opportunity to get creative, to be memorable. From plotting an entire landscape to building a fantasy world (in rich, deep colors and subtle shadowing), three-dimensional designs attract strong attention and engage human curiosity. Keeping your focus squarely around the message you want to send to your audience is key in producing excellent results.
2) Typography
If your logo features elaborate pictures, you may look to offset them with a simple typeface. A regular serif or contemporary sans serif font without a bunch of fancy frills will get your message across perfectly. For modest designs involving single shapes, you could choose to embellish your typography to counterbalance the simplicity of your design. With the right lettering, your typography might just turn out to be the highlight of your logo.
3) Colors
Three-dimensional designs offer you the luxury of going all out with a color palette. You cannot create an immersive seascape in just one shade of blue, so don’t limit yourself.
On the other hand, while the backdrop to your design could certainly consist of a complete spectrum of hues, you may want to consider sticking with only two or three colors. Very often, a solid background allows the main subject matter to really pop. By doing this, you have the added benefit of being able to more easily apply the logo design to letterheads, business cards, and other branding materials.
Before committing to a design, research how colors are perceived to influence emotions. While pink is warm and nurturing, it can also be associated with weaker physical strength. While orange is exciting and whimsical, it could hamper a serious corporate logo that is meant to convey stability above all else.
Keeping the prospective scope of 3D logo design in mind will help you create a logo that is both visually impressive and uniquely identifiable. Our creative team at Logo Coast can turn your vision into a reality. We continuously strive to deliver high quality designs that will not only impress you but your audience for many years to come.
