Industrial logo design isn’t easy. In order to design a compelling and effective logo, you need to thoroughly consider the services and processes that you provide. It is important to gather unique aspects of your business, transfer them into individual design elements, and compile them to create a striking and memorable logo that expresses your brand identity.
Logo Elements
The key elements within a logo design are symbols, shapes, space, color, font, and text. Each of these components possesses its own marketing message that has the ability to influence how consumers view your brand. When it comes to logo design, it is important for these elements to be incorporated so that your logo can be easily transferred between various types of print and digital media (such as promotional materials, websites, and merchandise). Overall, always strive to make your logo versatile, memorable, and simple.
Shapes and Symbols
Shapes and symbols are representative of qualities such as reliability, innovation, and precision. For example, let us consider the iconic Volvo logo: it is comprised of the company name, which is positioned inside an iron circle, with an arrow pointing to the right. Put together, these elements reinforce the brand image for security, strength, and reliability.
Color Selection
Generally speaking, most colors have the power to bring forth subtle emotions. The color red is stimulating, fascinating, and highly effective, while yellow tends to be more optimistic and cheerful. Shell Corporation implements red to create a vivid border around a yellow seashell, a combo that is both powerful and welcoming.
Shades of blue express security, reliability, and stability. These qualities are highly regarded by clients, and important to all companies. Often, solid blue lettering conveys security and reliability.
Green is a color that works well within industrial logo design. Green evokes feelings of balance, growth, and eco-awareness. BP, who strive to place themselves as a leader in alternative power, implement a modern logo design, which is composed of a stylized leafy green circle that surrounds a yellow flower linked to the letters ‘BP’. Simply by looking at this iconic logo, it is easy to recognize the company values expressed by BP.
Typography
Text font within your logo design can either support your brand’s message, or disrupt its energy. In general, industrial logos that succeed often avoid script fonts. However,sophisticated names such a Cadillac may use traditional script to express their elegance. If the same typography were to be used for a technology-focused brand, such as Intel, the effect would simply not be the same. In general, sans-serif and modern serif fonts perform best for industrial logos.
Working with Logo Coast
Logo Coast is dedicated to unique create a logo that is ideal for you. Our team of professional designers will brainstorm a variety of colors, shapes, and fonts in order to create a brilliant logo for your business. We will work closely with you throughout the entire design process, and in just a few days, you will receive a collection of design options. We value your feedback and suggestions, and will incorporate any changes you may wish to make. Contact us today to get started on a journey to your perfect industrial logo design!
