The retail sector of America is huge. Last year, a million shops raked in trillions of dollars in gross revenue. Obviously, not every business bags an equal share of the retail profits. The ones that do excel (and monopolize the markets), are generally the ones that boast a retail logo design worth remembering.
Logo Design Significance
A logo serves as a store’s corporate face. It is on all the marketing material that encourage customers to visit and make purchases. It’s also there when you walk into the retail stores. Taking center stage, it’s important to possess a well designed logo as it can be the deciding factor when it comes to conversions and increased sales.
Retail Logo design for online advertising plays an essential role when it comes to engaging the audience. In this day and age, catering to online shoppers is crucial. E-retailers proudly feature their mark on their website and all the online ads. Business logos are also seen on cell phone applications and newsletters, which are both used to encourage loyal consumers to continue shopping with the same brand. Regardless of whether you’re an internet-based retailer, a start-up, or a multi-branched retail empire, your logo design will continuously represent your business across a vast selection of areas and it is vital to send a winning message.
Use Graphics Properly
Shops will generally use graphic design as a way to effectively represent and pitch the vast selection of goods being sold. Grocery stores use logo design that features vegetables and fruits while hardware stores might integrate photos of drills, saws, and hammers into their logo. This straightforward, no-nonsense approach is sure to reinforce the connection between the business’ brand name and the products being sold to prospective buyers. As you can imagine however, it might prove tricky to differentiate a company from their competitors if all logos are being designed solely based on products sold. This is where a brand’s characteristics, identity, and values come in to play.
Store owners or shop managers who are concerned about developing a unique branding identity can choose to select imagery that is unique or explores ideas that are a little more outside the box. For example, as an alternative to incorporating standard footwear design within a logo, a retailer could prefer a design that revolves around footprints.
Make Use of Available Typefaces
Retailers often go for bold, strong fonts as they are sure to remain easy to discern irregardless of the size they are reproduced in. However, there are always other solutions available. By way of example, women’s style jewelry shops and boutiques usually employ script fonts that evoke a feminine, luxurious feel. Toy stores and children’s clothing outlets go for playful and creative typefaces, such as those mimicking children’s carefree handwriting or even large, bold lettering.
After you’ve honed in on the sort of style you like, it’s a good idea to view it at a very small size and confirm it still does the job. Logos frequently appear as minimized versions on invoices, business cards, or stationery. It’s crucial that your business name and tagline (if you’re using one), stay legible. Minimalistic typefaces principally perform better than overly complex ones.
Speak to the experts and specialists at Logo Coast to assess how we can design a unique business logo to help boost your customer base, followers, and most importantly… sales!
