The Edge is a natural lifestyle product company that sells cruelty-free personal care products. Having recently opened a hair salon in Brooklyn, they renamed their company and were looking to rebrand and relaunch.
The Edge’s clientele often consists of a young urban professional with an edgy sense of style – think Rihanna. Initial project briefing was pretty open, but they did have a color palette in mind (black, white, and silver… with maybe a splash of an accent color).
