Saviors of Water make single-family homes more water efficient. Operating in Nevada and California, they have maximum opportunity to save their customers money on water, electricity, and sewer bills.
The Saviors were interested in a mark that was unique, but not too abstract. They expressed interest in eventually heading in somewhat of a “superhero” direction, but weren’t ready to invest in an elaborate hand-drawn character at this point. With that in mind, we aimed to deliver a logo that could be further expanded/enhanced in the future. The character could eventually be added in a way so that he/she would present the water droplet. The colors and overall style was developed to cater to this longterm goal.