Horace & Frazier, LLP is a partnership law firm assisting clients within various areas in the legal field. They serve individuals as well as businesses/corporations, so it was critical to not isolate either of the potential client bases.
Horace & Frazier hoped the logo would feel conservative but not overwhelmingly corporate. Something clean, yet modern. They expressed interest in exploring concepts featuring the initials in an intertwined fashion that would capture the appropriate professional, modern, and warm vibe of the company.