EcoBackbone is an outdoors company featuring eco-friendly survival tools and products. Their competitors include brands such as Remington, Woodland Ways, Elements, etc.
EcoBackbone was in search of a logo that would play off of the “eco” nature concept, with a layout geared towards their upcoming product labeling & packaging. They desired greens and earth tones for the colors, with an overall organic, outdoorsy and survival driven feel. EB specifically enjoyed a rugged graphic treatment, which we achieved by incorporating some distressed overlays.