You Should be in Commercials is a talent agency that caters to all types of actors, authors, film directors, musicians, models, producers, professional athletes, writers, broadcast journalists, and other people in various entertainment and broadcast businesses. They initially presented with a rough concept of a female speaker wielding a megaphone. After review of some additional concept suggestions, they embraced an entirely new direction with the clapperboard/slate that would present many more branding opportunities for their heavily targeted, film energized audience.