Big Dog Detailing offers auto, boat, and RV detailing services.
Big Dog requested a logo that would tap into the natural beauty of typography and restrain from anything too obvious/overused (such as a silhouette of a dog or a car). Within the questionnaire, they provided a plethora of samples that all revolved around high-end, luxurious, and executive design. While we initially did explore this “exclusive” type of identity, we ultimately toned it down a bit to help connect with a much larger target audience.
