Aesthetic and visual consistency is crucial when it comes to good branding. This keeps your brand recognition high and helps consumers develop a connection with your brand. So, how do you discover your brand identity? You create it. You’ll also want to make sure your logo epitomizes your brand’s identity. A talented logo designer can help capture your brand and build a logo that resonates with your customers.
At the start of any new law firm, you have to decide on a name. This name should convey professionalism, success, and knowledge. It needs to command respect and secure trust. Your name, along with your logo, are the first things a client will see when they come across your website or ads.