10 Logo Design Techniques to Generate Buzz (Infographic)

By January 13, 2016Infographic
10 Logo Design Techniques to Generate Buzz (Infographic)

Every day, there are more and more people within the logo design field starting to dish out subpar designs. From recycled ideas to copyright infringement, crowd sourcing platforms usually are overrun with designers that cut corners in attempt to provide low cost “solutions”. The question is, how do you (as a serious graphic design professional), separate yourself from the competition and produce high-quality concepts that stand the test of time? Here are some tips to consider:

1. Incorporate Multiple Messages Within Your Visual Graphics

The idea here is to blend two seemingly distinct concepts into one clever composition.

2. Color, Color, Color!

Colors bring ideas to life and highlight your personality. Be bold but be smart. Explore bright, captivating hues but remember to account for common associations within the industry.

3. Steer Clear of Clichés

When it comes to logo design, old ideas inevitably give way to fresh and innovative conceptualization.

4. Personalize and Make it Your Own

What sets you apart from the competition? Infuse a unique style to make an everyday graphic memorable.

5. Experiment with Typography

Many logos stand out simply due to their exclusive font selection. Simplistic imagery is often best complemented by custom typography.

6. Less is More

Minimalism is your friend. Straightforward icons are more easily understood than their overly complex adversaries.

7. Dimension – Create Depth

Symmetry and proportion are important aspects of a logo design. Balance is crucial.

8. Turn Negative into a Positive

Explore ways to utilize negative space wisely in order to empower your design.

9. Harness Visual Dynamics

Inject a sense of motion into your logo to make it visually energetic. Let action pave the way to success.

10. Tell a Story

Avoid being too abstract as this can come off as confusing. Focus on your underlying mission and goals.

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