Infographic for The Perfect Pitch - 10 Slides to Success

The Perfect Pitch – 10 Slides to Success (Infographic)

By | Infographic

The Perfect Pitch: 10 Slides to Success (Infographic)

Business pitches are used to generate interest and gauge support. They are meant to serve as a snapshot of your product/service, so get in and get out! Your mission is to create enough interest to secure a second meeting.

In order to avoid boring or disengaging your audience, it is recommended that you stick with ten slides or less. This may sound minimal, but it will help ensure you stick to the essentials. Having excess slides will only detract from your presentation.

Here are the 10 recommended slides:

1. Title

Present the business/company name, your name, your position within the company, as well as your contact details.

2. The Problem or The Opportunity

Outline the issue that you are addressing, or the reward you wish to provide.

3. Value

Provide details about the value of resolving the problem, or explain the benefits of the opportunity you will provide. Think: Why is it beneficial?

4. Background and Specifications

Describe the ins and outs of your project. This may be related to the technology, method, or concepts behind your solution. Focus on visual representations – the less text, the better.

5. Business Model

Outline the financial aspects of your project. Who are your potential investors or sponsors? How do you strive to gain their support?

6. Market Strategy

Explain your marketing campaign, how you will engage with potential customers, and emphasize the efficiency of your strategy.

7. Analyze the Competition

Provide a comprehensive study of the competitive landscape, and how you will stand out from the competition. The more specific examples that can be provided, the better.

8. Team and Management

Who are the key players? Consider your management team, board of directors, board of advisors, and major investors.

9. Financial Forecast

Create a three-year financial projection. Consider market sizing, clientele, and conversion rates. Avoid the top-down approach, and opt for bottom-up.

10. Status Update

Provide an overview of the current status of your project. Discuss the way forward, and how you will budget the funds that you are trying to secure.

Additional Slide:

An entrepreneur may not necessarily know when, how, or even if they will achieve liquidity. However, many may provide the two most obvious contingency plans: an initial public offering (IPO), or an acquisition. If an investor asks about your exit strategy, they are expecting more than just a stock standard answer. Take time to mull over your options, cover all your bases, and avoid disappointing potential stakeholders.

10 Logo Design Techniques to Generate Buzz (Infographic)

10 Logo Design Techniques to Generate Buzz (Infographic)

By | Infographic

10 Logo Design Techniques To Generate Buzz (Infographic)

Every day, there are more and more people within the logo design field starting to dish out subpar designs. From recycled ideas to copyright infringement, crowd sourcing platforms usually are overrun with designers that cut corners in attempt to provide low cost “solutions”. The question is, how do you (as a serious graphic design professional), separate yourself from the competition and produce high-quality concepts that stand the test of time? Here are some tips to consider:

1. Incorporate Multiple Messages Within Your Visual Graphics

The idea here is to blend two seemingly distinct concepts into one clever composition.

2. Color, Color, Color!

Colors bring ideas to life and highlight your personality. Be bold but be smart. Explore bright, captivating hues but remember to account for common associations within the industry.

3. Steer Clear of Clichés

When it comes to logo design, old ideas inevitably give way to fresh and innovative conceptualization.

4. Personalize and Make it Your Own

What sets you apart from the competition? Infuse a unique style to make an everyday graphic memorable.

5. Experiment with Typography

Many logos stand out simply due to their exclusive font selection. Simplistic imagery is often best complemented by custom typography.

6. Less is More

Minimalism is your friend. Straightforward icons are more easily understood than their overly complex adversaries.

7. Dimension – Create Depth

Symmetry and proportion are important aspects of a logo design. Balance is crucial.

8. Turn Negative into a Positive

Explore ways to utilize negative space wisely in order to empower your design.

9. Harness Visual Dynamics

Inject a sense of motion into your logo to make it visually energetic. Let action pave the way to success.

10. Tell a Story

Avoid being too abstract as this can come off as confusing. Focus on your underlying mission and goals.